Data-driven video is video that has some sort of changeable parts in it that are determined by datapoints. This could be as simple as saying someone’s name, displaying text/gfx, or playing a different video clip based on a receiver’s data profile.

Example of a data-driven video

In order to give you an idea of what a personalised film can look like, we have created one to demonstrate the possibilities using our own outreach film.

https://player.seen.io/v/mYGLvC0q6Y5IrOzEcX1U

Breakdown of the personalisations used in the example

• A film will contain parts where we personalise (in red) and parts that are “static” sent to all receivers regardless of the data.

The datapoints used in this example are:

• first_name = Tom:
  • In the name reading at 0:00.
  • Text on the t-shirt at 0:02.
  • Text on the tattoo at 0:08.
  • Text on the cup at 0:51.
  • Text on the end card at 1:19.
• company_name = SEEN AS:
  • Text on the wall at 0:10.
• company_logo = seen-logo.png:
  • Logo on the paper at 0:18.
• industry = SaaS company:
  • Clip swap at 0:18, depending on the industry.
  • Clip swap at 1:02, saying “Users” depending on the industry.
• country = Norway:
  • Flag on the cup at 0:53.

All of these data points can be changed depending on the receiver of the film and can be sent out to hundreds, even millions of receivers.