How to build a story

Story guidelines

Short: Keep your film short and concise, should aim for no longer than 1 minute, preferably closer to 30 seconds.
Grab Attention: Start with a personalised, attention-grabbing intro.
- Example: Use AI name reading and show the name visually early in the film.
Block clearly: Structure the story in a logical way.
- Example: intro, problem, solution, CTA.
Visual-first: Use imagery or video over text; keep copy minimal and punchy.
- Example: Use image of their new personal credit card, their next flight destination or their favourite football team.
Data with purpose: Only show data that drives the message or emotion—personalize where relevant.
- Example: First name, Last name, Points, Membership status, Suggested Destination.
Call to action: Reinforce the message and include a clear, actionable CTA.

Check our SEEN Template for inspiration on how to build a story for different use cases:

Start by adding your brand kit, so all new blocks are branded to your guidelines.
Add your script, so you know the length of your film.