Thumbnails

Thumbnails are used in the player, shown before clicking play, and can also be used in an email, to improve click rates and conversion.

An appropriate thumbnail should be selected from one of the personalized shots used in the film. Normally this will show either the first or last name of the receiver, or could even be the full name if that data is used. If the film is being sent to a company, using a shot with the company name would make a good thumbnail image.

The play button in the centre will cover part of the image, so avoid centrally positioned text personalisations.

Good thumbnail example:

Try to avoid this:

If necessary, a custom thumbnail can be created.