---
url: https://docs.seen.io/resources/how-to-build-a-story.md
description: >-
  Guidelines and a step-by-step process for building a short, personalised video
  story in Seen Studio, from brand kit to music.
---

# How to build a story

## Story guidelines

* **Short**: Keep your film short and concise. Aim for no longer than 1 minute, preferably closer to 30 seconds.
* **Grab attention**: Start with a personalised, attention-grabbing intro.
  * Example: Use AI name reading and show the name visually early in the film.
* **Block clearly**: Structure the story in a logical way.
  * Example: intro, problem, solution, CTA.
* **Visual-first**: Use imagery or video over text; keep copy minimal and punchy.
  * Example: Use an image of their new personal credit card, their next flight destination, or their favourite football team.
* **Data with purpose**: Only show data that drives the message or emotion, personalise where relevant.
  * Example: First name, Last name, Points, Membership status, Suggested Destination.
* **Call to action**: Reinforce the message and include a clear, actionable CTA.

***

## Inspiration

Check the Seen Templates for inspiration on how to build a story for different use cases:

### [Cross-sell Template](https://player.seen.io/v/FAHDROoGhSFt693pjemk)

### [Year in review Template](https://player.seen.io/v/LJ3HQHQKwNLxL0brV963)

### [Onboarding Template](https://player.seen.io/v/oqxlCheLANLHgnXdJdQW)

***

## Process

1. Start by adding your **brand kit**, so all new blocks are branded to your guidelines.

   ![Brand Kit panel](/images/how-to-build-a-story-brand-kit.png)

2. Add your **script**, so you know the length of your film.

   ![Script panel](/images/how-to-build-a-story-script.png)

3. Add **blocks** fitting your script.

   ![Blocks Library panel](/images/how-to-build-a-story-blocks-library.png)

4. Lastly, add **music** & sound effects to finalise your film.

   ![Music and sound effects track](/images/how-to-build-a-story-music.png)