SEEN Landing Pages
SEEN creates and hosts the experience.
SEEN uses a template framework for all of our landing pages which contain the video player plus additional text and buttons. We allow for easy customisation to suit each customer, such as font, profiling colors, logo and even different splash designs.
Landing Page Templates
- Single column layout, allowing for a simple conversion button. Example here.
- Dual column layout, allowing for two columns side by side. Example here.
- Referral landing page allowing for the addition of the referral feature, either in single or double column. Example here.
- Social media layout, allowing for generation of films from social media ads or other inbound sources. Example here.
Sharing
Social media sharing is supported, and we have the ability to add/remove the following social media buttons:
- Messenger
Personalisation on LPs
Any text surface can be dynamic and personalised using the data available. For example, you can use the first name of your receivers to greet them on the landing page. You can also do this in the Email and SMS being sent out.
Best Practices
Best practices for both SEEN hosted pages, as well as pages hosted by you.
- Use a domain (or subdomain if SEEN hosts the landing pages) you own. This gives the page legitimacy in the eyes of the receiver.
- Branding of the site should align with other digital channels.
- Video player located on top of the page. The video should be the main attraction on the page.
- Clear CTA (if applicable) located right under the video player. Receivers should not have to scroll down to find the CTA on any device.
- Greet the receiver by name; personalisation creates interest (you can also add other personalisation elements to the copy).
- Keep the copy as short as possible; let the film do the talking.
- Tell the receiver to watch the video in the copy, in case they skip it to read the text first.
Last updated on April 30, 2024