SEEN Dashboard Guide – SEEN Documentation

This guide provides an overview of the various statistics and graphs available on the SEEN dashboard.

Summary

Following statistics are tracked by SEEN:

Amount of created videos

Total and per Journey

Player views

Unique & total

Unique video plays

Historical activity

Customisable date range

Video Play Rate (VPR)

View-Through Rate (VTR)

You will find more information about each point below.

Main Menu

Journey - menu (”All journeys” in this example)

You will be able to toggle between your Journeys, or view the total statistics of all your Journeys through this menu.

Date Range - menu (”Last 30 days” in this example)

You will be able to change the date range of the statistics you wish to view through this menu. options include:

Today

Yesterday

Last 7 days

Last 14 days

Last 30 days

Last 90 days

Last 365 days

Lifetime

Custom Range

Refresh - Button

This button refreshes your dashboard. You will see the last regeneration time displayed on the left side of the button.

Performance

The Performance section is divided into 4 different parts:

General Statistics

Videos generated

How many unique videos were generated within the timespan chosen via the Date Range - menu.

Total visits

How many total visits have been made to the Player pages within the timespan chosen via the Date Range - menu.

Unique visits

How many unique visits (from unique IP-addresses) have been made to the Player pages within the timespan chosen via the Date Range - menu.

Videos played

How many times the videos have been played within the timespan chosen via the Date Range - menu.

CTA clicks

How many times the CTA button has been clicked within the timespan chosen via the Date Range - menu.

Each point also shows the trend of the campaign with percentages (e.g. ↗️ 167% for “Total visits” in this example).

It is also possible to toggle each statistic off or on for the next section.

Timeline

The timeline shows each statistic on a timeline for you to be able to follow how the campaign is evolving during its lifespan.

If you wish to see the cumulative statistics instead, you can toggle on “Show cumulative”.

VPR

VPR (Video Play Rate) widget shows how many from the audience have clicked play to watch their video after landing on the player page.

The widget also shows the difference between visits and video plays visually.

The numbers shown in the VPR widget depend on the chosen date range.

VTR

VTR (View-Through Rate) widget shows how many of those that started watching their video, also viewed it through (at least 80% of the total length of video).

The widget also shows the difference between finished and not finished video plays visually.

The numbers shown in the VTR widget depend on the chosen date range.