SEEN Dashboard Guide
How to read your SEEN Platform dashboard
This guide provides an overview of the various statistics and graphs available on the SEEN dashboard.
Summary
Following statistics are tracked by SEEN:
- Amount of created videos
- Total and per Journey
- Player views
- Unique & total
- Unique video plays
- Historical activity
- Customisable date range
- CTA
- Video Play Rate (VPR)
- View-Through Rate (VTR)
You will find more information about each point below.
Main Menu

Journey - menu (”All journeys” in this example)
- You will be able to toggle between your Journeys, or view the total statistics of all your Journeys through this menu.
Date Range - menu (”Last 30 days” in this example)
- You will be able to change the date range of the statistics you wish to view through this menu. options include:
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Last 30 days
- Last 90 days
- Last 365 days
- Lifetime
- Custom Range
Refresh - Button
- This button refreshes your dashboard. You will see the last regeneration time displayed on the left side of the button.
Performance
The Performance section is divided into 4 different parts:
General Statistics

- Videos generated
- How many unique videos were generated within the timespan chosen via the Date Range - menu.
- Total visits
- How many total visits have been made to the Player pages within the timespan chosen via the Date Range - menu.
- Unique visits
- How many unique visits (from unique IP-addresses) have been made to the Player pages within the timespan chosen via the Date Range - menu.
- Videos played
- How many times the videos have been played within the timespan chosen via the Date Range - menu.
- CTA clicks
- How many times the CTA button has been clicked within the timespan chosen via the Date Range - menu.
Each point also shows the trend of the campaign with percentages (e.g. ↗️ 167% for “Total visits” in this example).
It is also possible to toggle each statistic off or on for the next section.
Timeline

The timeline shows each statistic on a timeline for you to be able to follow how the campaign is evolving during its lifespan.
If you wish to see the cumulative statistics instead, you can toggle on “Show cumulative”.

VPR
VPR (Video Play Rate) widget shows how many from the audience have clicked play to watch their video after landing on the player page.

The widget also shows the difference between visits and video plays visually.
The numbers shown in the VPR widget depend on the chosen date range.
VTR
VTR (View-Through Rate) widget shows how many of those that started watching their video, also viewed it through (at least 80% of the total length of video).

The widget also shows the difference between finished and not finished video plays visually.
The numbers shown in the VTR widget depend on the chosen date range.
Last updated on June 4, 2025