Best practices for email distribution
- Personalise the subject line, and mention the personalised video to stand out in the recipients inbox.
- Harmonise the preheader and the subject line copy.
- Use the personalised thumbnails provided by SEEN.
- Keep the email copy short and concise.
- Use the landing page / video link as the sole CTA in the email.
- Make sure both the thumbnail and the CTA lead to the landing page / video.
- Send out at a time you have received the best open and click-rates, based on data from your previous sendings.
- If no such data is available, SEEN can recommend a time based on a use case.
- Send the emails in batches to evaluate results, and to avoid a campaign-wide mistakes.
- Split test with different subject line / content to evaluate campaign-wide results.
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