General Information – SEEN Documentation

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Data-driven video is video that has some sort of changeable parts in it that are determined by datapoints. This could be as simple as saying someone’s name, displaying text/gfx, or playing a different video clip based on a receiver’s data profile.

Example of a data-driven video

In order to give you an idea of what a personalised film can look like, we have created one to demonstrate the possibilities using our own outreach film.

Breakdown of the personalisations used in the example

A film will contain parts where we personalise (in red) and parts that are “static” sent to all receivers regardless of the data.

The datapoints used in this example are:

first_name = Tom:

In the name reading at 0:00.

Text on the t-shirt at 0:02.

Text on the tattoo at 0:08.

Text on the cup at 0:51.

Text on the end card at 1:19.

company_name = SEEN AS:

Text on the wall at 0:10.

company_logo = seen-logo.png:

Logo on the paper at 0:18.

industry = SaaS company:

Clip swap at 0:18, depending on the industry.

Clip swap at 1:02, saying “Users” depending on the industry.

country = Norway:

Flag on the cup at 0:53.

All of these data points can be changed depending on the receiver of the film and can be sent out to hundreds, even millions of receivers.