Appearance
Dashboard
The Dashboard shows how the videos across your Workspace are performing. Each Project's Insights tab shows the same report for that Project alone, and adds markers.

Filters
The filters along the top of the report apply to every widget on the page.
Project
You will be able to toggle between your Projects, select multiple Projects, or view the total statistics of all your Projects through this menu. This is set to All projects by default.
When multiple Projects are selected, the statistics shown in the dashboard reflect the combined data for all selected Projects.
Player type
The player type menu is set to All players by default. Choose Embedded or Standalone to view data for one player mode only.
Standalone
Shows the statistics from Seen hosted video players (https://player.seen.io/v/xxxxx)
Embedded
Shows the statistics from any embedded seen videos.
Unique / Total
Switch between unique and total counts.
- Unique – Each video player link counts once. For example, Visits shows how many different player links have been loaded.
- Total – Every event counts. For example, Visits shows how many times player links have been loaded in total.
Date range
You will be able to change the date range of the statistics you wish to view with the date range picker. Options include:
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Last 30 days
- Last 90 days
- Last 365 days
- Lifetime
- Custom Range
The timestamps in the dashboard reflect your current timezone.
This is set to Last 7 days by default.
Refresh and export
The two icons in the top right corner of the report refresh the statistics and open the export menu.
Click the refresh icon to reload the statistics with the latest data.
Click the export icon to export your statistics for use elsewhere. The CSV exports cover the date range you have selected, which the menu shows next to Download as CSV.
Copy as Image
Copies an image of the report to your clipboard, ready to paste into a deck or chat.
Activity CSV
Downloads a CSV of visits, plays, clicks and shares by day.
Breakdowns CSV
Downloads a CSV with one row per measure, covering the conversion funnel, play rate, view-through, returning visits, devices, traffic sources, share destinations and averages per player.
Activity
The Activity chart shows how each metric develops over the selected date range.
The metric blocks at the top of the widget double as the chart legend. Click a block to show or hide its line on the chart.
- Visits – How many Player links have been loaded.
- Videos played – How many videos have been played.
- CTA clicks – How many times the CTA button has been clicked.
- Shared videos – How many times the Share button has been clicked.
- Watched till end – How many videos have been watched to completion.
Each block also shows a trend compared with the previous period of the same length. For example, Last 7 days compares with the 7 days before it, and Today compares with Yesterday.
Use Per day / To date in the widget header to switch between daily counts and a running total.
Conversion funnel
The conversion funnel shows how viewers move from opening their video to acting on it, as one flow:
- Visited – Video players loaded.
- Played – Videos played.
After Played, the flow splits into two branches:
- Watched till end – Videos watched to completion.
- CTA clicked – CTA button clicks.
Each step after Visited shows its share of the step before it, for example 0.00% with 0 of 2 visits under Played.
If the video has no CTA button, there is no CTA clicked branch, and a short note explains why.
Rate rings
Four rings show rates for the selected period. Each ring shows the rate as a percentage, with the counts behind it listed next to the ring.
Video Play Rate
Video Play Rate (VPR) shows how many viewers clicked play after landing on the player page.
View-Through Rate
View-Through Rate (VTR) shows how many of those who started watching their video also watched it through (at least 80% of the total length of the video).
Returning visits
Returning visits shows the ratio of new visits to returning visits. Visits are counted per video link: the first open of a link is a new visit, and every later open of the same link is a returning visit. No IP address is used. See Seen Player tracking explainer.
Devices breakdown
Devices breakdown shows the share of each device type loading player links.
Sharing & reach
Sharing & reach shows how your videos travel beyond the first viewer, in two columns:
- Shares by channel – How many times viewers shared their video with the in-video share button, per channel: Email, LinkedIn, X, Facebook and Link.
- Traffic sources – Where visits to the player came from, such as Direct or private for visits with no referring site.
Average metrics per player
Shows how many times, on average, each player was loaded, each video was played, and the share button was clicked.
When there is no data
Each widget keeps its shape when there is nothing to show, and displays one line explaining why, for example No visits in this period yet. or Some counts couldn't be loaded. Refresh to try again.
A rate with nothing to measure shows — rather than 0%, so you can tell "no data" apart from a real zero.