Insights

The Insights tab shows how a single Project's videos are performing. It uses the same report as the Dashboard, limited to this Project, and adds markers.

The report

The report has the same widgets as the Dashboard. See the Dashboard page for what each one shows:

• Filters: player type, Unique / Total, and the date range
• Refresh and export
• Activity
• Conversion funnel
• Rate rings: Video Play Rate, View-Through Rate, Returning visits and Devices breakdown
• Sharing & reach: shares by channel and traffic sources
• Average metrics per player

Videos from an import

Insights has one extra filter. Use the All videos box at the left of the filter bar to count only the videos made from a particular CSV import.

1. Click All videos. The list shows the Project's imports under Videos from an import, each with its file name, when it was imported, and its row count.
2. Pick an import. The whole report now counts only the videos made from that import.

Markers

A marker is a note pinned to a day on the Activity chart, such as "new thumbnail" or "changed CTA copy". Add one whenever you change the video, so you can see whether the change made a difference.

Add a marker

1. Open the Project's Insights tab.
2. Under the Activity chart, click Add marker, or point at a day on the chart to mark it.
3. Choose the day you made the change.
4. Add a title, and a description if you want one.

The marker appears as a flag under the chart's dates. There is one flag per day.

Read a marker

Point at a flag to open the marker. The chart shades the Before and After windows on either side of the marker's day, and the popover shows:

• The marker's date and title, when it was added and who added it.
• A comparison of the days before and after the marker, for example 7 days before and after. It compares Visits, Play rate and CTA rate in each window, and the change between them.

When there are only a few visits, the comparison shows changes in counts rather than percentages, and says so. A value with nothing to measure shows —.

From the popover, click Add another to add a marker on a different day, or All markers to open the marker list.

Edit a marker

Open the marker and click the pencil icon to change its title or description.

Marker list

The marker list shows every marker on the Project, newest first.

Markers outside the selected date range are listed in a separate section. Click one to move the chart to those weeks.

Once the Project has more than 8 markers, a search box appears at the top of the list.

Who sees markers

Markers are saved to the Project, so everyone with access to it sees the same markers, together with the name of the person who added each one.

To add, edit or delete markers, you need Edit permission for Dashboard and Insights. The Workspace Viewer role has View permission only, so a user who holds only that role can see markers but can't change them. See Users and Roles.

Markers only appear on the Project's Insights tab. They do not show on the workspace Dashboard, or when All projects is selected.

A marker stays on the day you chose for it, whatever your timezone.

Delete a marker

Open the marker and click the bin icon.

Deleting is permanent

Deleting a marker takes effect immediately and can't be undone.