How to build a story

Story guidelines

Short: Keep your film short and concise. Aim for no longer than 1 minute, preferably closer to 30 seconds.
Grab attention: Start with a personalised, attention-grabbing intro.
- Example: Use AI name reading and show the name visually early in the film.
Block clearly: Structure the story in a logical way.
- Example: intro, problem, solution, CTA.
Visual-first: Use imagery or video over text; keep copy minimal and punchy.
- Example: Use an image of their new personal credit card, their next flight destination, or their favourite football team.
Data with purpose: Only show data that drives the message or emotion, personalise where relevant.
- Example: First name, Last name, Points, Membership status, Suggested Destination.
Call to action: Reinforce the message and include a clear, actionable CTA.

Check the Seen Templates for inspiration on how to build a story for different use cases:

Start by adding your brand kit, so all new blocks are branded to your guidelines.
Add your script, so you know the length of your film.
Add blocks fitting your script.
Lastly, add music & sound effects to finalise your film.